Automotive Media Relations Event Management Product Launch Press Materials
Peugeot 408: The Art of Seduction Media Launch
A sophisticated media launch event that positioned the Peugeot 408 as the epitome of French automotive elegance.
PR Value Generated
RM2.9M
The launch of the Peugeot 408 required a campaign that matched the vehicle's refined aesthetics and innovative features. We crafted an exclusive media experience that transported guests into the world of French automotive luxury.
Campaign Results
RM2.9M
PR Value Generated
Total earned media value from coverage
120+
Media Attendance
Journalists and influencers at launch event
85+
Media Placements
Articles across automotive and lifestyle media
2M+
Social Engagement
Total impressions from social coverage
"
The attention to detail and understanding of automotive luxury was exceptional. Alpha Access PR delivered a launch that truly captured the essence of the Peugeot brand.
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Brand Director
Brand Director, Peugeot Malaysia
Campaign Gallery
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