Fintech Digital PR Social Media Strategy Influencer Outreach Content Creation
#DoGoodWithBoost: Driving Social Impact Through Digital Engagement
A purpose-driven campaign that leveraged digital channels to create meaningful social impact while strengthening brand affinity.
PR Value Generated
RM700,000
Boost, Malaysia's leading homegrown lifestyle e-wallet, wanted to reinforce its commitment to social responsibility while driving user engagement. We developed the #DoGoodWithBoost campaign, a strategic initiative that transformed everyday transactions into acts of kindness.
Campaign Results
RM700,000
PR Value Generated
In earned media coverage across digital and print platforms
5M+
Social Impressions
Organic reach across social media platforms
50,000+
User Participation
Active participants in the campaign
45+
Media Placements
Articles and features in top-tier publications
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Alpha Access PR understood our vision for creating genuine social impact. Their strategic approach transformed our CSR initiative into a movement that resonated with millions.
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Marketing Director
Head of Marketing, Boost
Campaign Gallery
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